Submitted by Puyallup Sumner Chamber of Commerce
With nearly 10,000 people turning 65 every day, the Baby Boomer market is one of the largest markets available to small businesses. For businesses planning future growth and success, this is a group that should be part of their forecast due to its increasing numbers and level of disposable income. Not all Boomers are retired, a large percentage are in the peak of their earning years and still have a great deal of buying power. Their needs and interests are changing as they age and look toward a lifestyle change. How is your business reaching this market?
What are you doing to plan for that day in your life or the life of someone you care about? If you are a business owner, have you formulated an exit strategy from your business? As the Baby Boomers hit retirement and beyond there are many decisions to be made, the Puyallup Sumner Chamber of Commerce is here not only to help you with some of those decisions and offer resources to help you invest appropriately for the retirement lifestyle you want, but to help your business know how to reach this customer base.
This month’s Puyallup Sumner Chamber luncheon, on Friday April 11, will feature a panel of experts on this growing Baby Boomer market. Join in the discussion as the Chamber CEO asks each of the industry experts about local and national demographics in the market regarding health care issues, senior care, long term planning and real estate trends. Learn how businesses can partner with each other to open up opportunities to better reach this market segment.
Before the Baby Boomers even get to the point of needing these services there is financial planning to be carried out. The Chamber has several businesses that will be able to help with not only aligning personal finances to meet retirement goals, but also help determine an exit strategy for the business. If you are the owner of a business what are you plans for that business? Do you have a built in heir? Are you going to sell it? What is the best strategy for you to meet the requirements necessary for you to have the retirement you want? There are many areas to consider both personally and professionally. Use this Forum to help yourself find the services that you need to make the best choices.
As this aging populations grows what is your business doing to change with the needs of these customers? Are you losing out on customers because you do not have a plan for how to meet their changing needs? Age 70 is not what it used to be, the oldest runner in the NYC marathon is 86, and she finished in less than 8 hours. Yes that is an extreme but we are more active later in life than any generation before and we are living longer. Learn how to widen your customer base by tapping into this market.
There is a fee attached to the luncheon and you must pre-register. To register for this informational luncheon, click here.
