This summer Cascade Regional Blood Services, our region’s sole provider of blood for MultiCare hospitals and health centers, is calling on local gamers to participate in their blood drive for a chance to win a top-of-the-line Dell gaming PC, while helping patients in need. Each year, millions of Americans rely on lifesaving blood, which comes from volunteer blood donations. But patients across the nation are in trouble due to donations declining at an alarming rate. Forty-five percent of the nation’s blood donors are over 50 years old, but as the population ages, levels of donations are getting harder to maintain in order to save lives.
As a way to highlight the critical need for regular blood donors, Cascade Regional Blood Services is dedicated to engaging a new generation of young donors. By partnering with eSports and Team Liquid, a world-renowned professional gaming organization with a fan base of over 7 million gamers across the country, the three organizations are devoted to educating and inspiring millennials between the ages of 20 – 34 years old to become blood donors on a consistent basis.
“With less than 20% of blood donations coming from 20 – 34-year-olds, Cascade Regional Blood Services is excited to partner with eSports and Team Liquid in an effort to encourage more donations from these key generational demographics. The 18 – 34 age group is underrepresented as blood donors, and we are on a mission to educate this demographic about the importance of becoming a regular blood donor,” states Candy Morrison, Cascade Regional Blood Service’s Director of Communications.
The current demand for blood donors is significant. Every two seconds, someone in America needs blood, which is why Cascade Regional Blood Services, eSports Elite and Team Liquid are teaming up to take action by encouraging millennials make a blood donation this summer for a chance to make a difference, win big and take part in their exclusive limited edition campaign, the Heal for Real Blood Drive.
The Heal for Real Blood Drive will take place on Tuesdays at each of Cascade Regional Blood Service’s donor centers located in Tacoma, Federal Way and Puyallup from July 2 through August 27, and at specific blood drives. The first 150 donors will receive limited edition Heal for Real and Team Liquid t-shirts and an iGame.iGive decal, and will be automatically entered to win an Alienware Aurora Dell compact mid-tower valued at $900, as well as an exclusive 24-inch Team Liquid circle magnet to deck out your game room.
Team Liquid was founded in 2000 and today is one of the most successful esports teams in the Western market due to their competitive achievement and impressive fan engagement across multiple sports with training centers located around the globe. Esports, an organized form of competition using video games, involves both professional individual and team players who take part in multi-player video game competitions. Team Liquid has more than 65 esports athletes and has received numerous titles for competitively playing the world’s top video games including Fortnite, DOTA 2, League of Legends, CS:GO, PUBG and more.
“We’re proud to partner with Blood Centers of America and its members on this life-saving initiative,” said Team Liquid’s CEO, Steve Arhancet. “Our fans are such a supportive, tight-knit community, and now we’re calling on them to help us accomplish something bigger than what we could achieve in any competition. Collectively, we have the opportunity to make a measurable impact on communities as well as save lives.”
Join Cascade Regional Blood Services and eSports this summer to be a part of Team Liquid as they work to boost blood supplies across the nation this summer in honor of World Blood Donor Day, which took place on June 14. In order to participate, individuals who are interested must make and keep an appointment online to donate at one of Cascade Regional Blood Service’s three conveniently located South Sound donor centers, and must state ‘I am here to Heal for Real’ upon registration at the drive center. Walk-in appointments for Team Liquid will not be eligible to receive promotional gear or able to participate in any of the giveaways, so be sure to enroll online to enjoy the perks that come along with Heal for Real’s limited addition blood drive.
Heal for Real will take place from Tuesday, July 2, through Tuesday, August 27. To find out more information about Team Liquid’s Heal for Real Blood Drives or to set an appointment to donate, please visit Cascade Regional Blood Service’s website.